Optimizing SEO for SPA (single page application) with dynamically generated content through node.js + express.js on the backend server

My client-side code is a unique single-page app created using knockout.js. It has its own routing system, which poses a challenge when the Google crawler bot attempts to access links that are not directly requesting new pages from the backend but are rather part of the client-side routing. In such cases, the server (built with node.js and express.js) returns a 404 error because it is unaware of the client's routing system. The following is an excerpt of my current server code:

router.get('*', function(req, res, next) {
    res.sendFile(path.resolve('../dist/index.html'));
});

To address this issue, I plan to align the server's routing structure with that of the client and pass routes to the client's routing system as search parameters:

router.get('/about', function(req, res, next) {
    res.sendFile(path.resolve('../dist/index.html?tab=about'));
});

Then, on the client-side, I can intercept it in JavaScript and navigate to the correct route accordingly. However, a new problem arises - Googlebot does not execute JavaScript. To overcome this limitation, I intend to utilize the prerender.io middleware.

1) Is this approach suitable for single-page apps with dynamically generated content and considerations for SEO?

2) How can I effectively pass search parameters from Express.js to enhance the client-side routing experience?

Answer №1

If you have specific query strings that can help Googlebot retrieve consistent content, you can specify this in Webmaster guidelines: https://support.google.com/webmasters/answer/6080548?rd=1

For example, here's how I set up mine: https://i.stack.imgur.com/YTEkP.png

Google prioritizes indexing pages with uniform content. If your content varies for each user, it's important to use the rel="canonical" tag on each page to indicate where the main version of the dynamically generated content resides.

Instead of trying to manipulate the bot, it's better to tailor your Webmaster settings to suit your application. Attempting to deceive the bot could negatively impact your SEO efforts as Google employs human checkers who evaluate domains. Any discrepancies between the indexed URL and what they see could result in a penalty. For guidelines on quality evaluation that operators follow, refer to this handbook.

Answer №2

Implement prerender.io as the initial middleware in your pipeline:

app.use(require('prerender-node').set('prerenderToken', 'YOUR_UNIQUE_TOKEN'));
 app.get('*', (req, res) => res.render('index.html'))
;

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