Which tag should I use, <b> or <mark>, to emphasize important marketing terms within a paragraph?

Trying to emphasize specific keywords in a paragraph of text can be challenging. I'm currently puzzled about the distinction between the <b> and <mark> tags. These words are highlighted because they play a crucial role in marketing, prompting the copywriter to make them stand out.

The <b> tag is recommended as a last resort according to the W3C documentation:

The b element should be used as a last resort when no other element is more appropriate [...] text marked or highlighted should use the mark element.

On the other hand, the <mark> tag indicates:

When used in the main prose of a document, it indicates a part of the document that has been highlighted due to its likely relevance to the user's current activity

Considering this, are there any advantages (SEO, accessibility, etc.) to using the <mark> tag rather than the <b> tag in marketing content?

Additional details:

The type of content I'm working with appears like this:

We are great at this and that, and we are the best in the world.

I aim to markup those italicized sections mentioned above.

Furthermore, I am utilizing HTML5 where the <b> tag is still relevant and not deprecated.

html

Answer №1

There is a clear distinction in the usage of both tags.

<b> is used to make text bold, while <mark> is meant for highlighting or marking text.

If you need to wrap text without any specific purpose, you can utilize <span> tags and search engine optimization should overlook them.

Answer №2

To enhance the visibility of important marketing terms, I suggest enclosing them within "span" tags and creating a distinct class for styling purposes. This custom class can then be styled in your CSS with properties such as font weight to make the keywords stand out.

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